Sun TV Network Ltd is one of India’s largest and most profitable television broadcasters, operating across six regional languages (Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali) and managing popular entertainment, news, and movie channels. The company also owns the IPL franchise Sunrisers Hyderabad, runs an OTT platform (SUN NXT), and has a presence in South Africa. With a debt-free balance sheet, strong cash flows, and consistent dividend payouts, Sun TV remains a stable player in the media and entertainment sector—though recent revenue and profit declines warrant caution. This article provides a balanced, fact-based outlook and realistic share price targets for each year from 2026 to 2030.
Business: Television broadcasting, film production (Sun Pictures), OTT (SUN NXT), and sports (IPL, SA20)
Geography: Pan-India + international via digital platforms
Ownership: Promoter holding at 75% – controlled by the Kalaignar family (M. Karunanidhi’s family trust)
Listed: Yes – on BSE (532733) and NSE (SUNTV)
Clarifications:
Is SUNTV listed? Yes – it’s been publicly traded since 2006.
Who owns Sun TV? The Kalaignar family holds 75% through promoter entities.
Current share price? ₹543 (as of Jan 2026).
Can we buy SUNTV shares? Suitable for conservative, income-focused investors seeking stability in media—but not for growth seekers due to declining sales.
Sun TV Network: Key Financial Snapshot
Metric
Value
Market Capitalization
₹21,396.82 Cr
Current Share Price
₹543
52-Week High / Low
₹691 / ₹480
P/E (TTM)
13.65
P/B (TTM)
1.77
Book Value (TTM)
₹306.49
EPS (TTM)
₹39.78
ROE
15.20%
ROCE
19.88%
Dividend Yield
2.77%
Debt
₹0 Cr (debt-free)
Cash Reserves
₹366.32 Cr
Sales Growth (YoY)
–6.50%
Profit Growth (YoY)
–11.77%
Shareholding Pattern
Category
Holding (%)
Promoters
75.00%
Domestic Institutions (DII)
10.64%
Public (Retail)
7.89%
Foreign Institutions (FII)
6.47%
Others
0%
Note: High promoter control ensures strategic consistency.
Sun TV Share Price Target Forecast (2026–2030)
Given its low valuation (P/E ~13.6x), debt-free status, and high dividend yield, but offset by declining revenues, the upside is limited to modest appreciation. Targets assume:
EPS CAGR of 2–4% (flat to slight recovery)
P/E range of 14–16x (in line with historical average)
Sustained dividend payout (~35–40% of profits)
Year
Target Price Range (₹)
2026
₹560 – ₹620
2027
₹580 – ₹650
2028
₹600 – ₹680
2029
₹620 – ₹710
2030
₹640 – ₹740
These targets reflect defensive, not growth-oriented, potential.
Year-wise Breakdown
Sun TV Share Price Target 2026
Year
Target 1
Target 2
2026
₹560
₹620
Rationale: Near-term pressure from ad revenue softness and content cost inflation. However, a debt-free balance sheet and 2.77% yield provide downside support.
Sun TV Share Price Target 2027
Year
Target 1
Target 2
2027
₹580
₹650
Rationale: Potential stabilization in ad market and SUN NXT monetization. IPL and SA20 rights add recurring value.
Sun TV Share Price Target 2028
Year
Target 1
Target 2
2028
₹600
₹680
Rationale: By 2028, digital streaming could contribute meaningfully. However, linear TV headwinds persist.
Sun TV Share Price Target 2029
Year
Target 1
Target 2
2029
₹620
₹710
Rationale: Long-term play on regional content dominance and sports IP ownership. Execution risk in the digital transition remains.
Sun TV Share Price Target 2030
Year
Target 1
Target 2
2030
₹640
₹740
Rationale: The upper end assumes successful OTT scaling and stable ad revenue. Even at ₹740, P/E would be ~15x—reasonable for a cash-rich, dividend-paying media stock.
Strengths vs Risks
✅ Strengths
Zero debt and strong cash flow
High dividend yield (2.77%) with consistent payout
Dominant regional broadcaster with a loyal audience
Owns valuable sports IP (IPL, SA20)
⚠️ Risks
Sales down 6.5%, profits down 11.8% YoY
Linear TV viewership declines due to OTT competition
Limited digital monetization so far
Low institutional ownership (<17%)
Investment Suitability
Factor
Assessment
Risk Profile
Low-to-Moderate (defensive media stock)
Time Horizon
Long-term (5+ years)
Volatility
Low
Dividend/Income
Yes (2.77% yield + reliable)
Ideal Investor
Conservative, income-focused investor seeking media exposure with capital preservation
FAQs
Yes—if you seek stable dividends and low volatility. Not ideal for growth investors due to declining top-line.
Yes – listed on BSE and NSE since 2006.
₹543 (as of January 2026).
The Kalaignar family (promoters) hold 75% of shares.
Final Verdict
Sun TV Network is a high-quality, debt-free media company with strong regional moats and valuable sports assets. However, its declining revenue trend limits growth potential. Our 2026–2030 price targets (₹560–₹740) reflect steady, not explosive, appreciation—driven by dividends and asset value, not earnings momentum. Best suited as a core holding for conservative portfolios.
📌 Disclaimer: Price targets are estimates based on current fundamentals and sector trends. They are not investment advice. Please consult a SEBI-registered advisor before investing.
Hi, I’m Raj Mittal, a stock market content writer focused on company analysis, share price trends, and fundamental research. I create simple, research-based insights to help investors make smarter market decisions.
