Brainbees Solutions Ltd, operating under the brand FirstCry, is India’s largest online retailer for baby and maternity products. Founded in 2010, the company has expanded into offline retail with over 500 FirstCry stores and 1,000+ franchise outlets across India and the Middle East. It also runs a B2B wholesale platform (FirstCry Wholesale) and a private-label portfolio covering diapers, feeding bottles, clothing, and more. Despite being unprofitable for much of its history, the company reported its first-ever net profit in FY2025—marking a potential inflection point. This article provides a data-backed outlook on the Brainbees Solutions share price target 2026–2030.
Brainbees Solutions Ltd: Company Overview
- Founded: 2010
- Brand Name: FirstCry
- Key Segments: E-commerce (B2C), Offline Retail, B2B Wholesale, Private Labels
- Market Position: #1 baby & kids e-tailer in India by GMV; omnichannel leader
- Ownership: 0% promoter holding – fully public with strong institutional backing
FirstCry benefits from India’s rising birth rate, growing nuclear families, and increasing preference for branded baby products. Its asset-light model and high repeat purchase rate support long-term scalability.
Brainbees Solutions Ltd: Key Financial Snapshot
| Metric | Value |
|---|---|
| Current Share Price | ₹272.25 |
| Market Capitalization | ₹14,224.19 Cr |
| No. of Shares Outstanding | 52.21 Cr |
| 52-Week High / Low | ₹512 / ₹254 |
| P/E Ratio (TTM) | 169.7 |
| P/B Ratio | 2.30 |
| EPS (TTM) | ₹1.61 |
| Book Value (TTM) | ₹118.32 |
| ROE | 1.33% |
| ROCE | 2.55% |
| Dividend Yield | 0.00% |
| Face Value | ₹2 |
| Cash | ₹1,212.82 Cr |
| Total Debt | ₹0 Cr |
| Sales Growth (YoY) | 14.22% |
| Profit Growth (YoY) | 196.27% (first net profit in FY25) |
| Promoter Holding | 0.00% |
Brainbees Solutions Ltd Share Price Target Forecast (2026–2030)
| Year | Target Price Range (₹) |
|---|---|
| 2026 | ₹290 – ₹330 |
| 2027 | ₹310 – ₹360 |
| 2028 | ₹330 – ₹400 |
| 2029 | ₹350 – ₹440 |
| 2030 | ₹370 – ₹480 |
Brainbees Solutions Ltd Share Price Target 2026
| Year | Share Price Target 1 | Share Price Target 2 |
|---|---|---|
| 2026 | ₹290 | ₹330 |
Brainbees reported its first-ever net profit in FY2025, driven by operational leverage, reduced marketing spend, and scale benefits. However, with an ROE of just 1.33% and an ROCE of 2.55%, capital efficiency remains weak. The P/E of 169.7x reflects extreme optimism—not current earnings. A 2026 target of ₹290–₹330 assumes sustained profitability and margin expansion.
Brainbees Solutions Ltd Share Price Target 2027
| Year | Share Price Target 1 | Share Price Target 2 |
|---|---|---|
| 2027 | ₹310 | ₹360 |
If FirstCry maintains double-digit sales growth and improves EBITDA margins beyond 5%, investor sentiment could strengthen. Assuming EPS reaches ₹2.00–₹2.30 by FY27 and P/E moderates to 150–160x, the 2027 range of ₹310–₹360 is realistic—but highly speculative.
Brainbees Solutions Ltd Share Price Target 2028
| Year | Share Price Target 1 | Share Price Target 2 |
|---|---|---|
| 2028 | ₹330 | ₹400 |
By 2028, benefits from private-label scaling, store-level profitability, and B2B growth should reflect in cash flow. However, the lack of dividends and low ROCE limit the appeal to conservative investors. A P/E of 140–150x on projected EPS (~₹2.30–₹2.70) supports the ₹330–₹400 band.
Brainbees Solutions Ltd Share Price Target 2029
| Year | Share Price Target 1 | Share Price Target 2 |
|---|---|---|
| 2029 | ₹350 | ₹440 |
Long-term tailwinds include India’s $25B+ baby care market (growing at 12% CAGR) and rising premiumization. Risks include competition from Amazon, Flipkart, and Nykaa Mom & Baby. Using a P/E of 130–140x on FY29 EPS (~₹2.70–₹3.15), the 2029 target is ₹350–₹440.
Brainbees Solutions Ltd Share Price Target 2030
| Year | Share Price Target 1 | Share Price Target 2 |
|---|---|---|
| 2030 | ₹370 | ₹480 |
Over a five-year horizon, FirstCry’s value lies in its category leadership and omnichannel moat—not near-term returns. If it achieves consistent 15%+ net margins and 20%+ sales growth, re-rating potential exists. A terminal P/E of 120–140x on FY30 EPS (~₹2.80–₹3.40) justifies the ₹370–₹480 range.
Brainbees Solutions Ltd: Shareholding Pattern
| Category | Holding (%) |
|---|---|
| Public & Retail | 74.09% |
| Domestic Institutional Investors (DII) | 22.02% |
| Foreign Institutional Investors (FII) | 3.88% |
| Promoters | 0.00% |
| Others | 0.00% |
Zero promoter holding is unusual but reflects its VC-backed origins (SoftBank, Vertex, etc.). High retail participation indicates strong brand trust.
Brainbees Solutions Ltd: Strengths vs Risks
Strengths:
- Market leader in India’s fast-growing baby care segment
- Omnichannel presence (500+ stores + e-commerce)
- Zero debt and ₹1,212 Cr cash provide strategic flexibility
- First-ever profit in FY25 signals path to sustainability
Risks:
- Extremely high P/E (169x) leaves no margin for error
- ROCE (2.55%) and ROE (1.33%) are among the lowest in listed equities
- No dividend policy—pure capital appreciation play
- Intense competition from deep-pocketed e-commerce giants
Investment Suitability
| Factor | Assessment |
|---|---|
| Risk Profile | Very High |
| Ideal Time Horizon | 5+ years |
| Volatility | Very High (small-cap consumer discretionary) |
| Dividend/Income Potential | None (0% yield) |
| Best For | Aggressive growth investors betting on India’s parenting economy |
- Profit-taking after FY25 turnaround rally
- Concerns over sky-high P/E (169x) vs weak ROCE (2.55%)
- Broader small-cap rotation away from loss-making legacy names
Final Verdict
Brainbees Solutions (FirstCry) has turned a corner with its first profit—but remains a high-risk, high-narrative stock. While its market leadership is undeniable, the current valuation offers little safety margin. Our FirstCry share price target 2026–2030 (₹290 to ₹480) reflects cautious optimism—rooted in category growth, not fundamentals. Suitable only for aggressive portfolios with multi-year horizons.
Disclaimer: Price targets are estimates based on publicly available data and sector analysis. They are not investment advice. Consult a SEBI-registered advisor before making decisions.
Sources
- Screener.in – Brainbees Solutions Consolidated Page (FY2025 + TTM)
- Finology Ticker – FIRSTCRY Financial Ratios & Valuation
- FirstCry Investor Presentation (Q2 FY26, Nov 2025)
- RedSeer Consulting – India Baby Care Market Report 2025
- BSE/NSE – Corporate Filings and Listing History






