Intuit Inc (INTU) is a leading American business and financial software company providing products and services for small businesses, self-employed individuals, and consumers worldwide. Operating in the technology and financial software sector, the company has demonstrated exceptional growth with strong recurring revenue streams from its TurboTax, QuickBooks, and Credit Karma platforms. This analysis provides a comprehensive, fact-based examination of Intuit’s financial position, ownership structure, and realistic share price projections through 2030 based on current market data and publicly available financial metrics.
Founded: 1983 by Scott Cook and Tom Proulx in Mountain View, California
Headquarters: Mountain View, California, United States
Core Business Segments: Small business and self-employed solutions (QuickBooks), consumer tax preparation (TurboTax), credit monitoring and financial tools (Credit Karma), and professional tax preparation
Major Clients/Markets: Small businesses, self-employed professionals, consumers, and accounting professionals across North America, Europe, Australia, and emerging markets
Competitive Edge: Strong recurring revenue model, extensive customer base, integrated ecosystem of financial products, and data-driven insights creating high switching costs
Ownership Structure: Publicly held company led by CEO Sasan Goodarzi, supported by strong institutional investor base with approximately 88.5% institutional ownership
Continued execution on small business and consumer tax segments with strong recurring revenue growth from QuickBooks and TurboTax platforms
Operating margin expansion with current strong profitability metrics providing foundation for consistent earnings growth in the financial software sector
Potential market volatility and elevated P/E ratio of 62.45 may limit near-term upside despite strong fundamentals and dominant market position
Intuit Inc Share Price Target 2027
Share Price Target 1
Share Price Target 2
$685
$795
Expected acceleration in Credit Karma monetization and cross-selling opportunities across Intuit’s integrated financial ecosystem
Continued expansion of QuickBooks ecosystem with AI-powered features driving increased customer engagement and upsell opportunities
Potential for improved free cash flow generation as the business scales, supporting higher valuation multiples over time
Intuit Inc Share Price Target 2028
Share Price Target 1
Share Price Target 2
$710
$840
Full realization of AI and machine learning integration across QuickBooks, TurboTax, and Credit Karma platforms driving increased customer adoption
Expansion into international markets beyond North American-centric customer base driving increased global penetration
Potential for margin improvement as the company achieves greater operational scale and R&D efficiency
Intuit Inc Share Price Target 2029
Share Price Target 1
Share Price Target 2
$735
$885
Established market leadership position in small business financial software with significant competitive moat and brand recognition
Continued strong cash generation with minimal capital expenditure requirements typical of software-as-a-service businesses
Potential for strategic acquisitions or partnerships to expand capabilities and enter adjacent financial technology markets
Intuit Inc Share Price Target 2030
Share Price Target 1
Share Price Target 2
$760
$930
Mature business model with predictable recurring revenue streams from established customer relationships and subscription services
Potential for improved profitability metrics as the company optimizes its cost structure and operational efficiency
Continued innovation in AI-powered financial tools and automation maintaining competitive advantage in the evolving fintech landscape
Intuit Inc: Shareholding Pattern
Category
Percentage Holding
Institutional Investors
88.50%
Insiders
0.08%
Retail/Public
11.42%
Top Institutional Holders:
The Vanguard Group, Inc. – 9.15% (7,245,321 shares)
BlackRock, Inc. – 8.45% (6,692,458 shares)
State Street Global Advisors, Inc. – 4.65% (3,682,145 shares)
Price (T.Rowe) Associates Inc – 4.25% (estimated)
Fidelity Management & Research Company – 3.15% (estimated)
Wellington Management Company LLP – 2.85% (estimated)
*Note: Institutional ownership remains stable at approximately 88.5% as of February 2026, indicating strong confidence from professional investors. The top three institutional holders collectively control nearly 22% of outstanding shares, demonstrating significant concentration among major asset managers. Insider ownership of 0.08% reflects typical ownership structure for large-cap technology companies. *
Intuit Inc: Strengths vs Risks
Strengths:
Exceptional return on equity of 29.85% with strong profitability metrics and dominant market position in financial software
Strong recurring revenue model from subscription services providing predictable cash flows and high customer retention
Proprietary financial data and integrated ecosystem creating significant competitive moat and high switching costs
Strong brand recognition and established market leadership in small business accounting and consumer tax preparation globally
Consistent revenue growth trajectory with expanding international presence and market penetration
Risks:
Elevated valuation metrics with P/E ratio of 62.45 and P/B ratio of 18.75, making the stock vulnerable to market sentiment shifts
Intense competition from emerging fintech startups, established accounting software providers, and potential regulatory changes in tax preparation industry
Regulatory scrutiny regarding data privacy and financial information handling across multiple jurisdictions
Economic sensitivity to small business health and consumer spending cycles
High debt-to-equity ratio of 238.45% creating financial leverage concerns despite strong cash flow generation
Investment Suitability
Factor
Assessment
Risk Profile
High
Time Horizon
Long-term (5+ years)
Volatility
Moderate to High
Dividend/Income
None (growth-focused, no dividends)
Ideal Investor
Growth-oriented investors with high risk tolerance seeking exposure to fintech and financial software trends
FAQs
The realistic share price target range for Intuit in 2026 is between $660 and $750, depending on execution against recurring revenue growth and QuickBooks ecosystem expansion.
The projected share price target range for Intuit in 2030 is between $760 and $930, assuming continued strong execution in financial software markets and successful expansion of AI-powered features.
Long-term projections beyond 2030 are not possible as they become highly speculative given the rapidly evolving fintech landscape, technological disruptions, and unpredictable market developments over such extended timeframes.
Intuit is a publicly traded company with approximately 88.5% institutional ownership, insider holdings of 0.08%, and 11.42% held by retail investors. The company is led by CEO Sasan Goodarzi.
No, Intuit does not currently pay dividends as the company reinvests all earnings into research and development, product innovation, and business expansion initiatives.
Recent share price fluctuations may be attributed to market-wide technology sector volatility, concerns about elevated valuation multiples, or profit-taking after periods of gains in early 2026.
Intuit is not debt-free but maintains a manageable debt position of $9.24 billion against $3.87 billion in cash, resulting in a net debt position. The company’s strong cash flow generation supports its debt obligations and growth investments.
Final Verdict
Intuit presents a compelling growth investment opportunity with dominant market position in financial software, strong recurring revenue model, and expanding AI-powered ecosystem. The company’s execution against QuickBooks ecosystem expansion and Credit Karma monetization will be critical determinants of future share price performance. However, investors must carefully consider the elevated valuation multiples, competitive pressures in the fintech sector, and regulatory risks. Long-term investors with high risk tolerance may find value in Intuit’s unique market position and growth trajectory in the essential financial software space, while more conservative investors should exercise caution given the current valuation levels and competitive intensity.
Hi, I’m Raj Mittal, a stock market content writer focused on company analysis, share price trends, and fundamental research. I create simple, research-based insights to help investors make smarter market decisions.
